For a local girl, Rachel Weisz sure just got the cold shoulder in London.

L'Oréal Paris became the latest cosmetics company to run afoul of the United Kingdom's Advertising Standards Authority, which deemed a print ad for Revitalift Clinical Repair 10 featuring the Oscar winner to be, well...not fit for print!

Is it that racy?

No, the L'Oréal ad didn't get banned for the same reasons that highly stylized fragrance ads featuring Dakota Fanning and Hailee Steinfeld were outlawed. (Too provocative and supposedly romanticizing suicide, respectively.)

Instead, it was banned for the same reason that Lancôme ads starring Julia Roberts and Christy Turlington were nixed!

Weisz is beautiful, for sure, but the ASA just couldn't get behind the 41-year-old's smooth-as-a-baby's-bottom visage in ruling that the advertisement "misleadingly exaggerated" the product's promised effect.

"The beauty and advertising industries need to stop ripping off consumers with dishonest images," said MP Jo Swinson, who served as head complainer about the aforementioned ads. "The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy [in 2009], Julia Roberts and Christy Turlington, should act as a wake-up call."


Follow us on Facebook and Twitter!