Nothing lasts forever in Hollywood...Well, except the bad publicity.

Fairytale Hollywood couple Tom Cruise and Katie Holmes announced Friday they were calling it quits after five years of marriage, ending an unexpected love story dogged by tabloid rumors.

In a statement Tom's rep issued:

"Kate has filed for divorce and Tom is deeply saddened and is concentrating on his three children. Please allow them their privacy to work this out."

Meanwhile Katie's lawyer:

"This is a personal and private matter for Katie and her family. Katie's primary concern remains, as it always has been, her daughter's best interest."

Cruise, who turns 50 on Tuesday, wed Holmes, 33, in a storybook Italian castle in November 2006 after declaring his love for the former "Dawson's Creek" star live on "Oprah" -- famously hopping on a couch in the studio.


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